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Pioneer Valley Chapter Meeting (7:40 am - 7:40am)
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Marketers Network Meeting (9:00 am - 1:00pm)
Location: Credit Union Center, Marlborough, MA
Guest speaker, League President Paul Gentile, is going to speak about getting the word out about credit unions and using the credit union difference to attract attention from both the media and the consumer. He brings unique insight into the task of communicating the credit union message. For more than ten years, he served as the editor of the nation’s premier credit union trade publication, Credit Union Times. So if anyone knows what a credit union has to do to attract the media’s attention, he does. Since leaving the paper, he served as the President of the New Jersey Credit Union League for five years, where he created a credit union consumer advocacy program called “Banking You Can Trust.” This program put New Jersey on the top of consumer searches for credit unions. Then at CUNA he was responsible for launching a broad ranging public relations effort that raised the profile of credit unions nationwide using earned and social media.
After Paul’s session, there will be a roundtable discussion with marketing colleagues
Meeting will begin at 9:30 a.m. (registration/coffee/networking at 9:00 a.m.) and conclude with lunch at noon.
The registration fee is $50 per person.
Email firstname.lastname@example.org to sign up.