Better Values - Better Banking
Along with its legislative and regulatory initiatives and vigilance, advocacy at the Cooperative Credit Union Association also extends to education and building awareness among consumers about credit unions; what they are, the value they offer and the contributions they make within the communities they serve.
As part of that support, the Association launched a new consumer awareness campaign under the banner, Better Values. Better Banking.
With the initial phases of the effort currently underway, the campaign taps the power of social media engagement, member video testimonials, banner advertisements, radio commercials, and LIVE events to tell the credit union story to consumers throughout Delaware, Massachusetts, New Hampshire, and Rhode Island.
The centerpiece of the campaign is the website, BetterValuesBetterBanking.com.
Using the website, consumers can learn about credit unions and most important, easily find one to join in their own neighborhoods by simply entering their zip code.
Companies, organizations, corporate credit unions, and CUSOs are joining with credit union members of the Cooperative Credit Union Association to show their support of Better Values. Better Banking. Through a generous sponsorship of the consumer awareness campaign, they are demonstrating their commitment to not only advance the message of credit unions in the marketplace but also to the future success of the credit unions they serve as well as the credit union movement throughout America.
On the Air Waves
Better Values. Better Banking. radio commercials are being broadcast on a number of stations:
WBZ 1030 AM, WBZ 98.5 FM, WODS 103.3 FM, WZLX 100.7 FM
WQRC 99.9 FM
WBEC 1420 AM, 95.9 FM
WHEB 100.3 FM, WGIR 101 FM, WLKZ 104.9 FM, WHDQ 106.7 FM, WFYX 96.3 FM, WZID 95.7 FM, WMLL 96.5 FM, WFEA 99.9 FM
WPRO 92.3 FM, WWLI 105.1 FM
Eagle 97.7 FM, WSTW 93.7 FM, 97.1 FM, 105.9 FM, 101.3 FM, WDEL 1150 AM
"In Your Neighborhood"
In partnership with CBS Radio DJs and promotions, Better Values. Better Banking. representatives are making appearances in communities throughout the region as part of thecampaign's "In Your Nieghborhood" initiative. We're buying folks their lunch or a coffee courtesy of Massachusetts, New Hampshire and Rhode Island credit unions, then giving recipients a pre-paid card to pay the favor forward to a friend or family member.
Customers at the Bean Counter and Bakery in Worcester, Mass., receive shopping bags and the 15 Reasons to Join a Credit Union booklet from Association President Paul Gentile (center) and WZLX-FM disk jockey Chuck Nowlin (far right).
These are the smiles brought to Matilda's Sandwich Shoppe customers in Watertown, Mass. when the shop hosted the Better Values. Better Banking. credit union consumer awareness campaign during the lunch hour.
Billboards and Signage
The campaign is also prominently featured across a variety of media at the Dunkin’ Donuts Center in Providence, Rhode Island.